APHEX Goggles – love the light and the plant
Wipeout Store is delighted to announce the addition of APHEX Goggles to the list of its exclusive UK distributorships.
An eco-forward brand, APHEX Gear offers customisable ski goggles and joins German goggle protector brand SOGGLE and French piste map apparel specialists HOP&DOWN on Wipeout Store’s distributor list.
APHEX will make its UK debut at the SLIDE OTS Winter 2023 exhibition between 10-12 January. Appearing on the Wipeout Store stand E12.
Durable, repairable and designed with the planet in mind
The brainchild of Maarten Van der Laan, APHEX goggles are available as a three-part system with a choice of frame, lens and strap. The result is a customised look with parts that can be ordered individually and changed out in seconds, making APHEX goggles repairable as well as beautiful.
Durability and waste reduction have underpinned the development of APHEX, as have the credentials of the materials they are made from. 65% of flexible plastics are biobased, 100% of their hard plastic is recycled, and 100% of the strap fabric is made of recycled bottles.
As well as first-rate eco-credentials, 1000+ combinations, APHEX comes with first-rate lenses too, that can be easily swapped to suit changing conditions:
- Photochromic with tint change from category 1 to category 3 is the 'whatever the weather' choice.
- Q-View, APHEX new misty weather lens technology, which increases the contrast in extreme fog or cloud.
- Black, a category 3 classic for bluebird days.
- Transparent, the solution for night skiing and when no filter is required.
Packages and Price Points
The APHEX goggle system uses interchangeable magnetic lenses and a rapid strap system for easily swapping both items. Its frames come with an Airflux system and anti-fogging on all inner lenses.
The 2023-24 collection is priced at £129 for a package that includes a choice of frame, strap and lens and includes a second low light lens.
Julie Slaughter said: “I’m excited to be representing APHEX in the UK. I’ve watched the business grow and applaud its eco-ethos as well as the quality of the product. As skiers, we all know the frustration of having to ditch a pair of goggles because the foam has fallen off or the elastic has given way.
“APHEX has been created by skier and snowboarders with an enviable vision for durability and repairability and tested in the most extreme weather the mountains can deliver. They’ve matched quality and sustainability with style and fun!
“For snow sports lovers, the offer is simple, a single frame and strap with a choice of lenses to have in your backpack and simple, elegant magnetic connection. I’m delighted to be representing them in the UK.”
NOTES TO EDITORS
WIPEOUT STORE – home of the WIPEOUT microfibre piste map created by founder Julie Slaughter. Printed annually with the current season’s latest resort maps, these lens cloth maps don’t fall apart in the wind and snow and can be easily stuffed in a pocket. They also double up as a goggle cleaner, dryer and protector too.
For further information, contact Julie Slaughter
Tel: +44 (0) 20 8133 8240
WIPEOUT STORE IS THE SOLE UK DISTRIBUTOR FOR THE FOLLOWING EUROPEAN BRANDS:
APHEX – is the brainchild of Maarten Van der Laan. Whilst working as a ski man in Risoul, a resort in the French Hautes-Alpes, he was inspired to create APHEX after his concept for a customised ski received huge enthusiasm from local riders. Today, the business is based in the Netherlands.
BELSUN & SUNLIP – from Swiss Suncare BV. This pocket-sized collection of sunscreen and lip protection includes SPF20, SPF30 and SPF50 face protection as well as SPF20 and SPF50 lip protection, after sun and fruit flavored lip salve duo.
HOP&DOWN – is produced by French company Zanzibar Production. They offer a full range of personalised (and customisable) textiles designed, developed and printed in France. HOP&DOWN© winter sports apparel includes boxer shorts, leggings, vests, pants, socks, gloves and neck warmers,
all printed with ski resort piste maps on. Other items include cushions, throws, pack towels and more. There are also similar collections for cycling, golf and sailing.
SOGGLE – is based in Bad Tölz, Germany. Founded by a team of passionate winter sports enthusiasts, it launched in 2018. Today SOGGLE, which stands for shielding for goggles, are available online and in selected sports shops in Germany, France, Switzerland and Italy. They are designed with the brand values of multifunctional, stylish, individual, practical, simple, and sustainable.